6.10.2017 | 6.17.2017
Masumoto Family Farm & Real Food Real Stories jointly launches the #EatSmallFruit Ambassador Pilot Program
Are you interested in:
Sustainable food and agriculture issues
Piloting a solution for a challenged, small, sustainable farm
Discovering an unknown perfect fruit
Insider access to one of the most beloved farms in America
This is a unique opportunity for you to make a difference this summer and apply to be an #EatSmallFruit Ambassador!
Finding Home for Misfit Fruit.
The Gold Dust peaches have been on the Masumoto Family Farm for approximately a decade. The unique characteristic of the yellow-flesh peach holds firmer texture through cooking, and chefs have discovered roasting them whole with a painted layer of butter to create a taste sensation. When ripe, they are one of the easiest varieties to peel.
The Masumotos planted them because of their flavor, but they are alone in this field: very few people grow Gold Dust. Every summer, the family struggles to find the right homes for this delicious fruit, as they don't usually grow large enough for a grocery story.
We haven’t given up on this variety, and we’re looking for others who share a same desire to support heirloom varieties, organic fruit that is unique and tasty, regardless of size.
What does it mean to be an #EatSmallFruit Ambassador?
Spend a beautiful Saturday in the middle of June to visit the Masumoto Family Farm. Learn about the Gold Dust peaches and discover how consumer decisions shape the food values with the Masumoto family, whilst making wholesome peach jams to take home.
Transport 20 - 25 boxes of peaches to a committed #EatSmallFruit sponsor in the Bay Area, who is going to celebrate them!
Share your experience via social media posts to promote the world to #EatSmallFruit!
For more information:
Join the Masumoto Family on a Facebook live session 12pm on May 18th
Find a friend/partner who shares your passion for supporting sustainable agriculture and finding home for misfit fruit. One of you needs to have access to a car that will fit 20 - 25 boxes of fruit (Prius-size or larger works).
Save Saturdays June 10th and June 17th. One of these dates will be a harvest and farm visit day. The day will start early, like farmers, and end late. You'll need to plan to drive from the Bay & back the same day to deliver fruit direct from the farm (unless you choose to go early and stay overnight in Fresno on Friday). The drive is about 3.5-4 hours from the Bay Area.
Committed #EatSmallFruit Sponsors